#equalesports is an attitude and a movement. It is also our initiative to help make eSports and gaming an integral part of all young people’s everyday lives, and to make topics such as diversity, values, health, and digital education accessible to all gamers. To this end, we are creating a safe space and an environment with a positive vibe in which all gamers – regardless of their gender, background, culture, or social status – are able to live their dream. #equalesports advocates respect for the eSports and gaming movement and, together with you, wants to ensure everyone can enjoy the same opportunities.
We want to tackle this task head on and work with you to make it come true. That also means getting those on board who not already immersed in this eSports culture – by offering workshops for parents, for instance, in partnership with the esports player foundation, in order to raise awareness and spread knowledge among the public at large.
We have been working on various initiatives such as #goodmagenta for a long time in order to initiate topics and also to accompany them seriously. And not as a short-term campaign, but in a long-term setup with a lot of commitment and corresponding resources. We would like to build on this with the #equalesports initiative.