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THE EQUAL ESPORTS INITIATIVE

#equalesports is our way of creating a safe space and a positive environment. It is very important to us to help establish eSports and gaming as an integral part of young people’s everyday culture, and to make topics such as diversity, values, health, and digital education accessible to everyone. #equalesports will function as the umbrella for a culture that offers a home to all players, regardless of their gender, background, culture, or social status, and grant them an opportunity to live their dream. #equalesports will have a long-term impact on these different scenes.

For some time now, we have been working in many different initiatives – like #goodmagenta – to tackle issues and provide serious ongoing support. These aren’t short-term campaigns, but ones with a longer time horizon, a lot of commitment, and corresponding resources. The #equalesports initiative is the next link in this chain.

Together with the esports player foundation, we offer workshops (including ones aimed at parents of gamers) to teach media literacy and achieve comprehensive digital participation based on equality.

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